MKT 2125: Consumer Behavior

Books in the Main Stacks

For books you can borrow, try the following subject headings:

Consumer Behavior
Consumers’ Preferences
Consumption Economics
Market Segmentation
Market Surveys

Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

  • Citation of Sources
    This lists citation engines which help you create proper citations as well as providing information on different citation styles.
  • Tips on avoiding plagiarism
  • Turnitin
    Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
  • NoodleBib
    NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.

Dictionaries & Encyclopedias

Bennett, P.D. (Ed.). (1995). Dictionary of marketing terms. Lincolnwood, IL: NTC Business Books.
This work is published in conjunction with American Marketing Association.
Reference HF5415 .D4874

Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron’s.
Includes examples that provide a working knowledge of the terms.
Reference HF5803 .T56

Jorgensen, J. (Ed.). (1994). Encyclopedia of consumer brands. Detroit: St. James Press.
A three-volume set providing marketing information for consumable products, personal products, and durable goods brands; including brand origins, and marketing strategies and development.
Reference HF5415.3 .E527

Statistics & Demographics
Brooks, A., & Pearce, L.M. (Eds.). (2008). Business rankings annual 2008. Detroit, MI: Gale Group.
Provides comparative top ten “lists of companies, products, services, and activities compiled from a variety of published sources.” Library has three previous years, plus a cumulative index (1989–2008).
Reference HG4050. B88

Euromonitor International. (2006). Consumer USA 2006. 10th ed. London: Euromonitor International Plc.
Section One provides an overview of economic, social, and political trends that influence consumers’ attitudes toward spending. Section Two presents statistics for particular goods as well as some retail information. Section Three illustrates sales data and forecasts for 320 different products.
‘’‘ Reference’‘’ HC79 .C6 C56 2006

Household spending: Who spends how much on what. (2003). Ithaca, NY: New Strategist.
Details spending by various demographic areas, eg., age, income, education, and on the various markets.
‘’‘ Reference’‘’ HC110.C6 A666

Market share reporter. (2006). 2 vols. Detroit, MI: Gale Research.
Presents market share data for thousands of companies, products, facilities, and brands. Several entries are usually available under each industry. Includes company, product, and brand indexes.
‘’‘ Reference’‘’ HF5410 .M35 2006

Mitchell, S. (2001). Generation X: Americans aged 18 to 34. Ithaca, NY: New Strategist Publications.
Includes chapters and tables on the demographics, including spending trends.
Reference HC110.C6 M544

U.S. Census Bureau. (2006). Income.
Provides income data of households, families and people in the U.S. based on data from U.S. Census Bureau.
Available online.

Russell, C. (2003). Demographics of the U.S.: Trends and projections. Ithaca, NY: New Strategist.
Chapter 1 focuses on consumer attitudes and behavior. The whole volume includes numerous tables illustrating demographic data, including spending, home ownership, and income.
Reference HB 849.49 .R875 2003

Find Subject Articles


Advances in Consumer Research
Advertising Age
Consumer Reports
JMR :Journal of Marketing Research
Journal of Consumer Affairs
Journal of Consumer Marketing
Journal of Consumer Research
Journal of International Consumer Marketing
Stores: The Bulletin of the N.R.D.G.A.

Click on the Journal Locator to see which databases provide full-text articles for these publications.

Web Sites

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Last Modified on March 21, 2011, at 01:47 PM by Judy Brink

Last updated March 21, 2011, at 01:47 PM by Judy Brink