MKT 2142: Integrated Marketing and Public Relations
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Books in the Main Stacks
Citing Your Resources
Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.
- Citation of Sources
This lists citation engines which help you create proper citations as well as providing information on different citation styles.
- Tips on avoiding plagiarism
Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
Dictionaries & Encyclopedias
Bennett, P.D. (Ed.). (1995). Dictionary of marketing terms. Lincolnwood, IL: NTC Business Books.
Marketing terms briefly defined.
Ref. HF 5415 .D4874
Black, J. (2003). Dictionary of economics. Oxford: Oxford University Press.
Aims to provide for the needs of beginning students of economics (some math and stats) and lay readers of journals like The Economist.
Ref. HB 61 .S466
Directory of corporate affiliations. (2010). Skokie, IL: National Register Pub. Co.
A eight volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm’s structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217
Encyclopedia of business. (2000). Detroit, MI : Gale Research.
Essays covering concepts, issues, and terms in the fields of accounting, advertising and public relations, computers, consumer issues, economics, small business, finance, management, and marketing.
Ref. HF 1001 .E466
Encyclopedia of emerging industries. (1998-).Annual. Farmington Hills, MI: Gale Group.
Essays covering specific businesses as well as broad business sectors. Essays focus on offshoots of relatively new industries such as developments in electronic commerce, Web development, minimally invasive medical technologies, and genetic engineering.
Ref. HD2324 .E528
Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron’s.
Marketing terms briefly defined.
Ref. HF5803 .T56
Million dollar directory. (2009). New York: Dun and Bradstreet, Inc.
Extensive coverage of public and private companies, primary/secondary business lines, and key decision makers.
Ref. HC 102 .D8
Pagell, R.A. (1998). International business information: How to find it, how to use it. Phoenix, AZ: Oryx Press.
Comprehensive guide covering company, accounting, media, import/export and other international transaction information.
Ref. HF 54.5 .P33
Ward’s business directory of U.S. private and public companies. (2008). Detroit: Gale
Comprehensive guide to approximately 100,000 companies in alphabetical, geographical and industry order plus analysis.
Ref. HG 4057 .A575
Warner, M. (Ed.). (2002). International encyclopedia of business and management. New York: Routledge.
Extensive six volume set covering major aspects of business and management.
Ref. HF1001 .I53
Find Subject Articles
Advances in consumer research (Annual - in Circulating Collection)
SRDS (Standard Rate and Data Service) consumer magazine advertising source.
Web Sites — Marketing
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