[advanced search]

MKT 2142: Integrated Marketing and Public Relations

CourseGuides.MKT2142 History

Hide minor edits - Show changes to markup

December 13, 2009, at 09:23 PM by jsr -
Changed line 83 from:

Advances in consumer research(Annual - in Circulating Collection)

to:

Advances in consumer research (Annual - in Circulating Collection)

December 13, 2009, at 09:21 PM by jsr -
Changed line 144 from:

(Standard Rate and Data Service)consumer magazine advertising source.

to:

(Standard Rate and Data Service) consumer magazine advertising source.

December 13, 2009, at 09:18 PM by jsr -
Changed line 69 from:

Find Business Subject Articles

to:

Find Subject Articles

December 13, 2009, at 09:04 PM by jsr -
Changed line 83 from:

Advancesin consumer research(Annual - in Circulating Collection)

to:

Advances in consumer research(Annual - in Circulating Collection)

December 13, 2009, at 09:04 PM by jsr -
December 13, 2009, at 09:00 PM by jsr -
December 13, 2009, at 08:59 PM by jsr -
Changed line 1 from:

(:MKT 2142:Integrated Marketing and Public Relations :)

to:

(:title MKT 2142: Integrated Marketing and Public Relations :)

December 13, 2009, at 08:58 PM by jsr -
Changed line 1 from:

(:title Course # MKT 2142: Course Title Integrated Marketing and Public Relations :)

to:

(:MKT 2142:Integrated Marketing and Public Relations :)

December 13, 2009, at 08:57 PM by jsr -
Changed line 1 from:

(:title Course #: Course Title :)

to:

(:title Course # MKT 2142: Course Title Integrated Marketing and Public Relations :)

December 13, 2009, at 08:54 PM by jsr -
Added lines 1-169:

(:title Course #: Course Title :) (:*toc Table of Contents:) (:nolinkwikiwords:)

Books in the Main Stacks

market** and public** and retail **

Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

  • Citation of Sources
    This lists citation engines which help you create proper citations as well as providing information on different citation styles.
  • Tips on avoiding plagiarism
  • Turnitin
    Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
  • NoodleBib
    NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
    • NoodleBib demonstration
    • NoodleBib handout

Dictionaries & Encyclopedias

Bennett, P.D. (Ed.). (1995). Dictionary of marketing terms. Lincolnwood, IL: NTC Business Books. Marketing terms briefly defined.
Ref. HF 5415 .D4874

Black, J. (2003). Dictionary of economics. Oxford: Oxford University Press. Aims to provide for the needs of beginning students of economics (some math and stats) and lay readers of journals like The Economist.
Ref. HB 61 .S466

Directory of corporate affiliations. (2010). Skokie, IL: National Register Pub. Co. A eight volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm’s structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217

Encyclopedia of business. (2000). Detroit, MI : Gale Research. Essays covering concepts, issues, and terms in the fields of accounting, advertising and public relations, computers, consumer issues, economics, small business, finance, management, and marketing.
Ref. HF 1001 .E466

Encyclopedia of emerging industries. (1998-).Annual. Farmington Hills, MI: Gale Group. Essays covering specific businesses as well as broad business sectors. Essays focus on offshoots of relatively new industries such as developments in electronic commerce, Web development, minimally invasive medical technologies, and genetic engineering.
Ref. HD2324 .E528

Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron’s. Marketing terms briefly defined.
Ref. HF5803 .T56

Million dollar directory. (2009). New York: Dun and Bradstreet, Inc. Extensive coverage of public and private companies, primary/secondary business lines, and key decision makers.
Ref. HC 102 .D8

Pagell, R.A. (1998). International business information: How to find it, how to use it. Phoenix, AZ: Oryx Press. Comprehensive guide covering company, accounting, media, import/export and other international transaction information.
Ref. HF 54.5 .P33

Ward’s business directory of U.S. private and public companies. (2008). Detroit: Gale Research. Comprehensive guide to approximately 100,000 companies in alphabetical, geographical and industry order plus analysis.
Ref. HG 4057 .A575

Warner, M. (Ed.). (2002). International encyclopedia of business and management. New York: Routledge. Extensive six volume set covering major aspects of business and management.
Ref. HF1001 .I53

Find Business Subject Articles

(:includeurl http://www.dowling.edu/library/database/newtest/wikisubject.asp?ID=7 :)

Periodicals

Academy of management journal

Academy of management review

Administrative science quarterly

Advances in business marketing

Advancesin consumer research(Annual - in Circulating Collection)

Advertising age

Barron’s

Business America

Business week

Business and society review

Business horizons

Business and professional ethics journal

California management review

Columbia journal of world business

Consumer news and review

Consumer reports

Entrepreneurship theory and practice

FDA consumer

Forbes

Fortune

Harvard business review

INC

Journalof advertising

Journal of advertising research

Journal of business logistics

Journal of business and psychology

Journal of consumer research

Journal of consumer marketing

Journal of international consumer marketing

Journal of small business management

Management science

Public relations journal

Public relations review

Sales and marketing management

SRDS (Standard Rate and Data Service)consumer magazine advertising source.

Supervisory management

Survey of current business

Web Sites — Marketing

(:includeurl http://www.dowling.edu/library/linksd/wikilinks.asp?ID=89 :)

Ask a Librarian

(:onlinestatus svc=meebo id=LLEKGGcOJm w=170 h=250:)

Evaluate Your Information Instruction Class



Leave a Comment/Suggestion

Do you have information to add? Then please Edit this page. Otherwise to leave a comment, use the box below.

(:commentboxchrono:)

Last updated December 13, 2009, at 09:23 PM by jsr