3150 & 6252:Marketing Strategies and Marketing Management
Advertising / Multimedia
The Advertising Redbooks.(2009). New Providence, NJ: LexisNexis. These volumes continue The Standard directory of advertising agencies and The Standard directory of advertisers
Ref. HF5805 .S785
Gale directory of publications and broadcast media. (2006). Detroit, MI: Gale Research.
“An annual guide to publications and broadcasting stations.”
Ref. Z6951 .G34
Books in the Main Stacks
Household spending: Who spends how much on what. (2003). Ithaca, NY: New Strategist Publications.
“Provides a comprehensive analysis of the spending of Americans in the year 2000.”
Ref. HC110 .C6 A666
Statistical abstract of the United States. (2009). Washington, DC: U.S. Dept. of Commerce.
Compilation of various statistical tables from a variety of bureaus and departments of the U.S. government.
Ref. HA 202 .U5 (Behind Reference Desk)
Wellner, A.S. (1996). Who’s buying for the home : Who spends how much on products and services for the home. Ithaca, NY: New Strategist.
Ref. HC110 .C6 W46
Dictionaries & Encyclopedias
Bennett, P.D. (Ed.). (1995). Dictionary of marketing terms. Lincolnwood, IL: NTC Business Books.
Marketing terms briefly defined.
Ref. HF 5415 .D4874
Black, J. (2003). Dictionary of economics. Oxford: Oxford University Press.
Aims to provide for the needs of beginning students of economics (some math and stats) and lay readers of journals like The Economist.
Ref. HB 61 .S466
Directory of corporate affiliations. (2010). Skokie, IL: National Register Pub. Co.
A eight volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm’s structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217
Encyclopedia of business. (2000). Detroit, MI : Gale Research.
Essays covering concepts, issues, and terms in the fields of accounting, advertising and public relations, computers, consumer issues, economics, small business, finance, management, and marketing.
Ref. HF 1001 .E466
Encyclopedia of emerging industries. (1998-).Annual. Farmington Hills, MI: Gale Group.
Essays covering specific businesses as well as broad business sectors. Essays focus on offshoots of relatively new industries such as developments in electronic commerce, Web development, minimally invasive medical technologies, and genetic engineering.
Ref. HD2324 .E528
Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron’s.
Marketing terms briefly defined.
Ref. HF5803 .T56
Million dollar directory. (2009). New York: Dun and Bradstreet, Inc.
Extensive coverage of public and private companies, primary/secondary business lines, and key decision makers.
Ref. HC 102 .D8
Pagell, R.A. (1998). International business information: How to find it, how to use it. Phoenix, AZ: Oryx Press.
Comprehensive guide covering company, accounting, media, import/export and other international transaction information.
Ref. HF 54.5 .P33
Ward’s business directory of U.S. private and public companies. (2008). Detroit: Gale
Comprehensive guide to approximately 100,000 companies in alphabetical, geographical and industry order plus analysis.
Ref. HG 4057 .A575
Warner, M. (Ed.). (2002). International encyclopedia of business and management. New York: Routledge.
Extensive six volume set covering major aspects of business and management.
Ref. HF1001 .I53
Find Business Articles
Databases with Articles contain material published in magazines, journals, and newspapers.
Reference Sources include dictionaries, encyclopedias, directories and more.
= database and full text info.
Databases with Articles
SRDS (Standard Rate and Data Service)consumer magazine advertising source.
Citing Your Resources
Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.
- Citation of Sources
This lists citation engines which help you create proper citations as well as providing information on different citation styles.
- Tips on avoiding plagiarism
Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
Product and Markets Information
America’s Children: Key National Indicators of Well-Being (2009). Forum on Child and Family Statistics.
The Federal Interagency Forum on Child and Family Statistics (Forum) is a collection of 22 Federal government agencies involved in research and activities related to children and families.
Current industrial reports. MP-1, Manufacturing profiles. (1997). U.S. Department of Commerce … Bureau of the Census. Washington, DC: The Bureau : For sale by Supt. of Docs., U.S. G.P.O.
The CIR program has been providing monthly, quarterly, and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector.
Ref. HD9999 .Z35 C87
D&B regional business directory. Long Island, New York. (2009). Bethlehem, PA: Dun & Bradstreet.
Very useful for those hard to find smaller local companies, both private and public. Listings include Brooklyn and Queens.
Ref. HG4057 .N7 .D86
Daltonís New York Metropolitan Directory: Business/industry : Includes North Jersey. (2001). Haverford, PA: Dalton’s Directory, Business and Industry .
Contains leading businesses with key personnel.
Ref. HF 5068 .N5 D35
Darnay, A.J. (Ed.). (1998). Manufacturing worldwide: Industry analyses, statistics, products, and leading companies and countries. Detroit: Gale Research.
Detailed statistical and company information on international manufacturing activities using International Standard Industrial Classification(ISIC) system.
Ref. HD 9720.4 .M36
How products are made: An illustrated guide to product manufacturing. (1994). Detroit: Gale Research.
This three volume set provides detailed yet accessible information on a variety of items from everyday household products to heavy machinery.
Ref. TS 145 .H67
New York manufacturers directory. (2006). Twinsburg,OH: Harris InfoSource International.
Continues MacRae’s State Industrial Directory. New York State. Includes profiles as well as statistical data.
Ref. HF5065 .N7 N48
Official New Jersey manufacturers directory. (2006). Twinsburg, OH: Harris InfoSource International.
Includes profiles as well as statistical data.
Ref. HF 5065 .N5 H37
Thomas register of American manufacturers and Thomas register catalog file.. New York: Thomas Publishing Company.
A 33 volume set divided by Products and Services, Company Profiles, and a Catalog File organized by company name.
Business rankings annual. (2009). Brooklyn Public Library, Business Library Staff, (Comps.). Detroit: Gale Research.
“Lists of companies, products, services, and activities compiled from a variety of published sources.” Includes international listings.
Ref. HG 4050 .B88
Fisher, H.S. (Ed.). (2007). American salaries and wages survey. Detroit: Gale Research.
Statistical data on 4,402 occupations derived from more than 300 government, business and news sources.
Ref. HD 4973 .A67
International Statistics Washington DC: US Census Bureau.
MRA blue book: Research services directory. (1996). NY: Marketing Research Associates.
Provides resources for market research.
Ref. HF 5415.2 .M3557
Research alert yearbook. (2003). NY: EPM Communications.
Numerous statistics from a variety of sources on such issues as advertising, consumer spending, health care, leisure to research trends.
Ref. HF 5414 .3 R47
Riggs, T. (Ed.). (2000). Encyclopedia of major marketing campaigns. Detroit: Gale Group.
“Profiles 500 of the most notable advertising and marketing initiatives of the twentieth century.”
Ref. HF5837 .E53
Survey kit. (1995). Thousand Oaks, CA: SAGE Publications.
A 9 volume set covering how to design, set up, report, analyze, and measure the reliability of surveys.
Ref. HN 29 .S724
U.S. market trends & forecasts. (2002). Detroit: Garle Group.
Provides key industry information such as market size, market sectors, competition, and forecasts in a graphical format accompanied by tables that highlight information about the particular maket.
Ref. HF 5415.1 U7
American marketplace: Demographics and spending patterns. (2001). Ithaca, NY: New Strategist Publications.
Drawing from various government statistics, compiles the data into easy to use tables accompanied by commentary.
Ref. HA 214 .A512
Americans 55 & older : A changing market. (2001). NY: New Strategist Publications.
Telling statistics and surveys along with summaries of the data reveal much about this growing population. Included are attitudes, behavior, spending patterns and much more.
Ref. HQ 1064 .U5 .A6455
Chadwick, B.A., & Heaton, T.B. (Eds.).(1996).
Statistical handbook on adolescents in America. Phoenix, AZ: Oryx Press.
Ref. HQ 796 .S8237
Chadwick, B.A., & Heaton, T.B. (Eds.).(1992). Statistical handbook on the American family. Phoenix, AZ: Oryx Press.
Ref. HQ 536 .S727
County and city data book. (2007). Washington, DC: U.S. Department of Commerce, Bureau of the Census.
Contains statistical data, including income, for the entire United States. Up-to-date information available online at: University of Virginia Library
Ref. HA 202 .A36
County business patterns, United States. Washington, DC:US Census Bureau
Brands and their companies. Detroit: Gale Research. Now part of the Business and Company Resource Center.A guide to consumer products and their manufacturers with addresses and phone numbers. Online Resource
Chadwick, B.A., & Heaton, T.B. (Eds.). (1996). Statistical handbook on adolescents in America. Phoenix, AZ: Oryx.
Statistical info on experiences of young people aged 12–21.
Ref. HQ 796 .S8237
Manufacturing, Mining and Construction Statistics (2009). Washington, DC: US Census Bureau
Industry, Trade, and the Economy: Data and Analysis(2009) ITA: International Trade Administration, US Dept. of Commerce.
Market share reporter. (2006). Detroit: Gale Research.
Statistics on market shares for top products and industries.
Ref. HF5410 .H35
Mitchell, J.A. (Ed.). (2002). Consultants and consulting organizations directory: A reference guide to more than 25,000 concerns and individuals engaged in consultation for business, industry, and government. Detroit: Gale Research Inc.
Ref. HD 69 .C66
Service industries USA: industry analysis, statistics, and leading organizations. (bi-annual). Detroit: Gale Research.
A comprehensive guide to economic activity in 150 service industries.
Ref. HD 9980 .D3
Sports marketplace Directory. (2009). Chandler, AZ : Franklin Covey, Sports Division.
Very comprehensive info source on entire sports industry; includes calendar of events, agents, etc.
Ref. HD9992 .U5 S667
Standard and Poorís industry surveys(Monthly). New York: Standard and Poorís Corp.
Discusses current environment, industry profile (trends, how industry operates, key ratios and statistics, and how to analyze a company in the industry), comparative company analysis, industry references (Web sites, trade associations, periodicals, and market research firms).
Ref. HC106.6 .H74 (Behind Reference Desk)
World business directory. (2002). World Trade Centers Association. Detroit: Gale Research, Inc.
A four volume set giving, “Detailed information on more than 140,000 businesses involved in international trade.” Vol. 4 provides indexes by product, SIC and alphabetically.
Ref. HF 54 .U5 W667
World fact book.(annual)Washington, DC: Central Intelligence Agency: Supt. of Docs., U.S. G.P.O.
Country data includes economic information as well as pertinent data. Newest World fact book data is available online: World Fact book Online
Ref. G 122 .U56
Web Sites — Marketing
American Marketing Association
THE organization for marketing. This site provides access to AMA publications, articles, webcasts, and more. Subscribe to the "Marketing News" blog feed and stay current.
Knowledge @ Wharton: Marketing Research and Working Papers
Offers a searchable database of in-depth articles related to marketing at home and abroad.
A great source of analysis and trends in traditional and electronic marketing. A blog and electronic newsletter are available as well.
The Marketing Teacher contains all of the popular marketing topics from many marketing courses. Many of these lessons are supported with their own exercises with answers. They are ideal for self-study or as an integrated part of your own marketing course.
Web Marketing Information Center
A comprehensive site with links to thousands of free online articles related to effective web marketing. Maintained by Wilson Internet Services.
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