MKT 4150: The Marketing Manager in a Global Economy

Books in the Main Stacks

Global Marketing
International Trade
Marketing Management
Marketing Strategies

Dictionaries & Encyclopedias

Credo provides online dictionaries and encyclopedias that are topic specific. Areas to examine for this topic are:

Others to look at are:

Dun’s Marketing Services., & Dun & Bradstreet International. (1982). Exporters’ encyclopaedia. New York, N.Y: Dun and Bradstreet International. Reference HF3011 .E9

Dun and Bradstreet, inc., & Dun & Bradstreet International. (1974). Principal international businesses. Bethlehem, PA, etc.: Dun & Bradstreet Inc. Reference HF54.U5 P74 2011–12

Pagell, R. A., & Halperin, M. (1998). International business information: How to find it, how to use it. Phoenix, Ariz: Oryx Press. Reference HF54.5 .P33 1998

“This business reference tool is a must for identifying the most current and authoritative sources of international business information and for determining which sources are the most useful, accessible, affordable and reliable. The easy-to-use second edition discusses some sources contained in the first edition, some of which have been updated, and also presents and evaluates new print and electronic sources.”

Find Articles


Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

  • Citation of Sources
    This lists citation engines which help you create proper citations as well as providing information on different citation styles.
  • Tips on avoiding plagiarism
  • Turnitin
    Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
  • NoodleBib
    NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.

Evaluate Your Information Instruction Class

Please fill out this form to help us improve our classes.

Last updated January 20, 2015, at 11:47 AM by Laura Pope Robbins