MKT 4150: The Marketing Manager in a Global Economy
Books in the Main Stacks
Citing Your Resources
Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.
- Citation of Sources
This lists citation engines which help you create proper citations as well as providing information on different citation styles.
- Tips on avoiding plagiarism
Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
Find Subject Articles
Databases with Articles contain material published in magazines, journals, and newspapers.
Reference Sources include dictionaries, encyclopedias, directories and more.
= database and full text info.
Databases with Articles
- Ad Age Global
- Advertising Age
- Business Week
- Fortune Magazine
- Harvard Business Review
- International Journal of Advertising
- Journal of Advertising
- Journal of Advertising Research
- Public Relations Quarterly
- Wall Street Journal
American Marketing Association
THE organization for marketing. This site provides access to AMA publications, articles, webcasts, and more. Subscribe to the "Marketing News" blog feed and stay current.
Knowledge @ Wharton: Marketing Research and Working Papers
Offers a searchable database of in-depth articles related to marketing at home and abroad.
A great source of analysis and trends in traditional and electronic marketing. A blog and electronic newsletter are available as well.
The Marketing Teacher contains all of the popular marketing topics from many marketing courses. Many of these lessons are supported with their own exercises with answers. They are ideal for self-study or as an integrated part of your own marketing course.
Web Marketing Information Center
A comprehensive site with links to thousands of free online articles related to effective web marketing. Maintained by Wilson Internet Services.
Evaluate Your Information Instruction Class
Please fill out this form to help us improve our classes.