MKT 4150: The Marketing Manager in a Global Economy
Books in the Main Stacks
Dictionaries & Encyclopedias
Credo provides online dictionaries and encyclopedias that are topic specific. Areas to examine for this topic are:
Others to look at are:
Dun’s Marketing Services., & Dun & Bradstreet International. (1982). Exporters’ encyclopaedia. New York, N.Y: Dun and Bradstreet International. Reference HF3011 .E9
Dun and Bradstreet, inc., & Dun & Bradstreet International. (1974). Principal international businesses. Bethlehem, PA, etc.: Dun & Bradstreet Inc. Reference HF54.U5 P74 2011–12
Pagell, R. A., & Halperin, M. (1998). International business information: How to find it, how to use it. Phoenix, Ariz: Oryx Press. Reference HF54.5 .P33 1998
Databases with Articles contain material published in magazines, journals, and newspapers.
Reference Sources include dictionaries, encyclopedias, directories and more.
= database and full text info.
Databases with Articles
- Ad Age Global
- Advertising Age
- Business Week
- Harvard Business Review
- International Journal of Advertising
- Journal of Advertising
- Journal of Advertising Research
Citing Your Resources
Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.
- Citation of Sources
This lists citation engines which help you create proper citations as well as providing information on different citation styles.
- Tips on avoiding plagiarism
Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
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