Professor Emeritus of Marketing


BS, MA, CUNY City College; PhD, New York University

Selected Publications


Books



Rosenthal, Walter. The Complete Portfolio of Sales Personnel Tests with Recruiting, Screening, and Selecting Guidelines. Westbury, N.Y: Asher-Galant Press, 1987. Print.

Articles


Rosenthal, Walter. “Standardized International Advertising: A View from the Agency Side.” Journal of International Consumer Marketing 7.1 (1994): 39-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

Rosenthal, Walter, and William J. Werner. “Use of a “Board of Directors” in a Graduate Management Simulation Course.” Journal of Education for Business 67.5 (1992): 266-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

Rosenthal, Walter. “Teach Public Relations Where it Belongs: In the Marketing Department,” Journal of Marketing Education 6 (3, 1984): 29–32

Rosenthal, Walter. “Telethons: There’s A Bottom Line Value for Corporations.” The Public relations journal 37.12 (1981): 22-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

About


Powderly, Henry E.,,II. “Dowling College Professor, Walter Rosenthal, Named to the Fulbright Senior Specialists Roster.” Long Island Business News (2005): 1-. ProQuest. Web. 2 Apr. 2013.



Do you have information to add? Then please contact Diane Holliday.

Last Modified on April 02, 2013, at 09:55 AM by dh


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