LISSHistory.WalterRosenthalPhD History

Hide minor edits - Show changes to markup

April 02, 2013, at 09:55 AM by dh -
Added lines 9-11:


Books

Changed lines 14-15 from:

Books

to:

Rosenthal, Walter. The Complete Portfolio of Sales Personnel Tests with Recruiting, Screening, and Selecting Guidelines. Westbury, N.Y: Asher-Galant Press, 1987. Print.

Deleted lines 16-20:

Rosenthal, Walter. The Complete Portfolio of Sales Personnel Tests with Recruiting, Screening, and Selecting Guidelines. Westbury, N.Y: Asher-Galant Press, 1987. Print.

Added lines 18-20:


Rosenthal, Walter. “Standardized International Advertising: A View from the Agency Side.” Journal of International Consumer Marketing 7.1 (1994): 39-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

Changed line 23 from:

Rosenthal, Walter. “Standardized International Advertising: A View from the Agency Side.” Journal of International Consumer Marketing 7.1 (1994): 39-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

to:

Rosenthal, Walter, and William J. Werner. “Use of a “Board of Directors” in a Graduate Management Simulation Course.” Journal of Education for Business 67.5 (1992): 266-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

Changed line 26 from:

Rosenthal, Walter, and William J. Werner. “Use of a “Board of Directors” in a Graduate Management Simulation Course.” Journal of Education for Business 67.5 (1992): 266-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

to:

Rosenthal, Walter. “Teach Public Relations Where it Belongs: In the Marketing Department,” Journal of Marketing Education 6 (3, 1984): 29–32

Changed line 29 from:

Rosenthal, Walter. “Teach Public Relations Where it Belongs: In the Marketing Department,” Journal of Marketing Education 6 (3, 1984): 29–32

to:

Rosenthal, Walter. “Telethons: There’s A Bottom Line Value for Corporations.” The Public relations journal 37.12 (1981): 22-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

Deleted lines 31-34:

Rosenthal, Walter. “Telethons: There’s A Bottom Line Value for Corporations.” The Public relations journal 37.12 (1981): 22-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

Changed line 33 from:

\\\

to:

\\

April 02, 2013, at 09:32 AM by dh -
Changed line 29 from:

Rosenthal, Walter. “Telethons: There’s A Bottom Line Value for Corporations.” The Public relations journal 37.12 (1981): 22-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

to:

Rosenthal, Walter. “Teach Public Relations Where it Belongs: In the Marketing Department,” Journal of Marketing Education 6 (3, 1984): 29–32

Added lines 31-34:

Rosenthal, Walter. “Telethons: There’s A Bottom Line Value for Corporations.” The Public relations journal 37.12 (1981): 22-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

April 02, 2013, at 09:18 AM by dh -
Deleted lines 22-23:

Powderly, Henry E.,,II. “Dowling College Professor, Walter Rosenthal, Named to the Fulbright Senior Specialists Roster.” Long Island Business News (2005): 1-. ProQuest. Web. 2 Apr. 2013.

Added lines 24-39:



Rosenthal, Walter, and William J. Werner. “Use of a “Board of Directors” in a Graduate Management Simulation Course.” Journal of Education for Business 67.5 (1992): 266-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

Rosenthal, Walter. “Telethons: There’s A Bottom Line Value for Corporations.” The Public relations journal 37.12 (1981): 22-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

About



Powderly, Henry E.,,II. “Dowling College Professor, Walter Rosenthal, Named to the Fulbright Senior Specialists Roster.” Long Island Business News (2005): 1-. ProQuest. Web. 2 Apr. 2013.

April 02, 2013, at 09:08 AM by dh -
Deleted line 0:
Added lines 7-25:

Selected Publications



Books



Rosenthal, Walter. The Complete Portfolio of Sales Personnel Tests with Recruiting, Screening, and Selecting Guidelines. Westbury, N.Y: Asher-Galant Press, 1987. Print.

Articles



Powderly, Henry E.,,II. “Dowling College Professor, Walter Rosenthal, Named to the Fulbright Senior Specialists Roster.” Long Island Business News (2005): 1-. ProQuest. Web. 2 Apr. 2013.

Rosenthal, Walter. “Standardized International Advertising: A View from the Agency Side.” Journal of International Consumer Marketing 7.1 (1994): 39-. ProQuest. Web. 2 Apr. 2013. Findit@Dowling

April 01, 2013, at 12:21 PM by dh -
Added lines 1-7:

Professor Emeritus of Marketing


BS, MA, CUNY City College; PhD, New York University


Questions - We Need Your Help!

Contribute Content

About Us

Dowling College Library Created Resources

Dowling College Photos

Historic Oakdale

Listening Tour of South Shore History

Long Island Genealogy Web Links

Map of Long Island Estates and Cultural Institutions 1860 - 1930

Map of Vanderbilt Estates in the Gilded Age

Podcasts at Dowling College Library

Related Links

AmericanTowns: Oakdale, NY

Explore the South Shore

Historic Houses Blog

Historic Long Island

Historic Newspapers

Long Island Oddities

Oakdale, NY

Local Museums and Historical Societies

Disclaimer

Dowling College Library Homepage

Whats New

Bulletin Board

PmWiki

SideBar