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By Malcolm Gladwell

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Blink was my least favorite of Malcolm Gladwell’s books, but I recommend it anyway. Blink is a whole book devoted to the first two seconds of looking at something. It is an intriguing look at how we make snap judgments and how marketers can use that knowledge to make us buy more. Blink also gives us suggestions and tools to make better instant judgments by training our mind and senses to focus on the most relevant facts.

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